Biography

M.A. University of Bucharest

Ph.D. Temple University

Olga Vilceanu has been teaching in the Department of Public Relations and Advertising since Fall 2011. She completed her Ph.D. in Mass Media Communication at Temple University. Her interdisciplinary research work explores the connections between (1) branding, education, consumer behavior, and digital media; (2) intersectional identities and other socio-demographics in the context of medical students’ personal and professional experiences; and (3) framing and crisis communication around issues of critical importance in public relations and advertising. Dr. Vilceanu shared 100+ projects and presentations at academic and professional conferences in the U.S. and abroad

Research Interests

Audience studies; Intersectional identities; Public health

Publications

Rachoin, J.S., Vilceanu, M.O., Franzblau, N., Gordon, S., & Cerceo, E. (2023) How often do medical students change career preferences over the course of medical school? Journal of Internal Medicine.

Vilceanu, M.O. & Soto-Vasquez, A. (2022). Performing Culture and Problematizing Identity through “Anything for Selena”. Journal of Radio and Audio Media  

Rachoin, J.S., Vilceanu, M.O., Franzblau, N., Gordon, S., Hunter, K., & Cerceo, E. (2022). “Influence of Demographic and Socio-Economic Factors in Choosing Hospitalist Careers among US Medical Students”. Springer Nature/BMC Medical Education

Rachoin, J.-S., Vilceanu, M.O., Franzblau, N., Gordon, S. & Cerceo, E. (2022). Factors Influencing the Choice of Career in Hospital Medicine among US Medical Students. Society of Hospital Medicine, SHM Convergence 2022.

Soto-Vasquez, A., Vilceanu, M.O. & Johnson, K. (2022) “Just Like Hanging Out with My Friends”: Podcasting and the COVID-19 Experience for Latinxs Listeners. Popular Communication.  

Vilceanu, M.O. & Richmond, J. (2022). Country-of-Origin Bias in Portrayal of East Asian and Asian American Athletes: The NBA-Hong Kong Episode. In S. Bien- Aimé and C. Wang & (Eds.) Perceptions of East Asian and Asian North Americans in Sports. Palgrave MacMillan, 53-78.

Novak, A.N. & Vilceanu, M.O. (2021). Pope Francis, Twitter, and Collective Identity: Religious Branding of Crisis. In Blaney, J. R. (Ed.). Understanding Pope Francis: Message, Medium, and Audience. Lexington Books, MD, pp. 61-78.