Biography

Ph.D Drexel University. 

Dr. Richmond teaches Sports Branding & Fan Relations as well as Reputation Management & Crisis in Sport at Rowan. Before earning her Doctorate degree, Dr. Richmond worked as a social media coordinator and communication consultant for various clients in Philadelphia. Her academic research is situated at the intersection of crisis communication, sports communication, and critical studies. When she is not teaching or researching, she enjoys watching Rowan's Women’s Basketball. She also serves as a Chair of the Division of Communication and Sport for the National Communication Association.

Courses

Public Opinion, Introduction to Public Relations, Sports Branding and Fan Relations, Social Media and Sports Communication, Sports and Entertainment Event Planning, Reputation Mangement and Crisis Communication in Sport, Senior Seminar in Sports Communication and Media

Research Topic

Sports Communication, Crisis Communication, Public Relations, and Public Opinion

Publications

ilceanu, M. O., & Richmond, J. C. (2024). Yeah, I’ve been immunized: Objectivity, ignorance, and privilege in media coverage of Aaron Rodgers’ COVID-19 vaccine refusal. Journalism, 14648849241266754.

Richmond, J. C. (2023). “We Hope to See You Soon”: The Green Bay Packers' Crisis Management through a Letter to the Fans during COVID-19 Mega-Crisis. In Social Issues in Sport Communication (pp. 275-286). Routledge.

Vilceanu, M. O., & Richmond, J. (2022). Country-of-Origin Bias in Portrayal of East Asian and Asian American Athletes: The NBA-Hong Kong Episode. In Perceptions of East Asian and Asian North American Athletics (pp. 53-78). Cham: Springer International Publishing.

Hildebrand, J. M., & Richmond, J. C. (2021). Gender and media ecology: An invited special issue. Explorations in Media Ecology, 20(2).

Richmond, J. C., & Porpora, D. V. (2019). Entertainment politics as a modernist project in a Baudrillard world. Communication Theory, 29(4), 421-440.

Novak, A. N., & Richmond, J. C. (2019). E-Racing together: How Starbucks reshaped and deflected racial conversations on social media. Public relations review, 45(3), 101773.

Richmond, J. C., & Richmond, K. (2019). Laughter: Feminist Friend or Foe?. Women's Reproductive Health, 6(3), 161-165.

Niedt, G., & Richmond, J. C. (2019). Sex Sells—but Gender Brands. In Race/Gender/Class/Media (pp. 136-140). Routledge.

Grant

National Endowment for the Humanties Connections Grant