Research & Creative Work

Research & Creative Work

Learn from faculty leaders in the industry!

Our faculty are recognized for scholarly and creative leadership by industry and professional organizations. Each year, our faculty present research at international conferences, publish in industry-leading journals, and participate in international competitions. They are recognized for their accomplishments by the Public Relations Society of America (PRSA), the American Advertising Federation (AAF), Association for Education in Journalism and Mass Communication (AEJMC), the National Communication Association (NCA), and the International Public Relations Research Conference (IPRRC). 

Research Spotlight: Dr. So Young Lee

International Journal of Advertising: Strong Self-Brand Connections have been found to positively influence brand evaluations, however, in the marketplace, not all brands enjoy strong Self-Brand Connections...

Research Spotlight: Dr. Alison Novak

Social Justice and the Modern Athlete: Ever look at a Yelp review and think, “that person clearly wants to destroy this company’s reputation?”

Research Spotlight: Dr. Bokyung Kim

Journal of Medical Internet Research: This project builds and test a theory-driven mathematical model of how different interactions between individual health beliefs  and multi factors influencewearable fitness tracker use among both obese and healthy adults.