Certificate Programs

Certificate Programs

Certificate of Graduate Study (9 s.h.)

Certificate of Undergraduate Study (12 s.h.)

 

 

Certificate of Graduate Study (9 s.h.)

The School Public Relations Certificate of Graduate Study provides school leaders and others with an interest in education an overview of issues in school public relations programming. It offers a specific focus on the essential components of school public relations practice. This program requires completion of the following courses:

  • School Public Relations (MAPR 98503)
  • Techniques of Communication (MAPR 01547)
  • Graduate elective (any graduate course listed with the MAPR/MA Strategic Communication program at Rowan University)

The Certificate of Graduate Study in Integrated Marketing Communication and New Media provides insight into how company efforts to offer greater accountability from their marketing efforts has intensified, how new media have proliferated and the costs of competition. The result of these variables has created a growing movement toward integrating all messages created by each company to achieve consistency, a process known as Integrated Marketing Communication. This program requires completion of the following courses:

  • IMC and New Media (MAPR 010565)
  • Graduate elective: any two of the following courses listed with the MAPR/MA Strategic Communication program at Rowan University
    • Intro to Communication Research (MAPR 010550)
    • Writing for Electronic Communities (MAWR 01555)
    • Online Public Relations (MAPR 06515)
    • Research, Messaging, and Audience Analysis (MAPR 02563)

(Note: Students must apply for admission to a certificate program through the College of Graduate and Continuing Education before taking any courses related to the certificate program.)



Undergraduate Certificate Program (12 credit hours)

  • Public Relations and the News
    JRN 02205 Journalism Principles & Practice
    PR  06350 Introduction to Public Relations
    PR  06301 Basic Public Relations Writing
                    OR JRN 02310 News Reporting 1
    PR 06354  Impact of Public Relations on the News