Biomedical Art and Visualization Specialization

Biomedical Art and Visualization Specialization

Academic Programs

BFA in Biomedical Art and Visualization

The Rowan University Bachelor of Fine Art in Biomedical Art and Visualization is one of the few undergraduate disciplines of its kind in the country. The Biomedical Art and Visualization field is a unique area of study in a growing field of art, medicine, science, and technology. Biomedical Art and Visualization students combine artistic talent and strong visual communication skills with natural science and biomedical intellect. As a biomedical artist you will apply your knowledge of art, medicine science and technology to create educational illustrations, animations and interactive media for specific audiences.

Biomedical Art is built on the traditional field of scientific and medical illustration. Rowan University's Biomedical Art and Visualization curriculum contains concepts and skills in leading-edge digital media techniques, interactivity, and animation. Our program combines innovative ideas and media through the intersection of art, science and medicine. You'll learn a versatile set of illustration, information design, 3D modeling, and animation techniques through both traditional and digital art methods.

We've designed a curriculum that offers a lot of elective flexibility. This allows you to take a broad range of courses across Rowan University Colleges including science and medicine, with access to the Department of Art courses, including computer imaging, graphic design, information design, photography, sculpture and more. You'll develop applied career skills in portfolio preparation and professional practices within the department and with outside experts.

Types of content and subjects in the Biomedical Art and Visualization area:

  • Biology
  • Zoology
  • Natural and Environmental Sciences
  • Human Anatomy & Physiology
  • Pathology & Disease Development
  • Biotechnology & Biomedical Engineering
  • Surgical Procedures & Operative Observation

Types of art media used in the Biomedical Art and Visualization area:

  • Graphite
  • Carbon Dust
  • Pen & Ink
  • Color Pencil
  • Digital Line & Ink (Adobe Creative Cloud)
  • 2D Digital Painting / Illustration (Adobe Creative Cloud)
  • 3D Modeling & Animation (Autodesk Entertainment Suite)
  • Interactive Media (Adobe Creative Cloud, Unity and Unreal Game Engines)

The Biomedical Art & Visualization program has also taken advantage of our extraordinary location at the heart of the region's leading medical, scientific, and cultural communities. Our curriculum builds connections with the area's major medical and educational resources, including Rowan's own Cooper Medical School, School of Osteopathic Medicine, College of Science & Mathematics, College of Health Sciences,Graduate School of Biomedical Science. In addition, the Philadelphia and Southern NJ areas offer connections to the Mutter Museum, Franklin Science Center, Academy of Natural Sciences at Drexel University, University of Pennsylvania. As a student in the Biomedical Art & Visualization program you will benefit from these partnerships through many real-world experiences that include projects in medical, natural science, and educational media.

Graduates in the Biomedical Art & Visualization program work within many broad areas of: natural science and medical industries, educational design, 2-D and 3-D instructional animations and video, medical and scientific textbooks, biomedical and pharmaceutical advertisements, patient education, biomedical device design, serious/educational gaming, professional journals, educational CD-ROMs, DVDs, web media and films.

Biomedical Art and Visualization Career Areas:
Pharmaceutical Media Markets
Medical Device & Biotechnology Media Markets / Design
Veterinary Media Markets
Medical & Scientific Advertising / Educational Agencies
Government Agencies
Medical Legal and Forensics Firms
Museums & Cultural Institutions
Serious Gaming & Interactive / Educational Media Design
Attendance/Pre-Requisite Program to Graduate Medical Illustration Education

Overall, the Bachelor of Fine Art in Biomedical Art & Visualization provides a comprehensive and in-depth experience in art, science, medicine and technology with empowering the student to venture out of the classroom and into the professional field of collaboration! The core goals of: exploration, research, investigation, strong visual communication, design and technical skills -- to connect with specific audiences through the creation of educational narratives and didactic design.