Sports Communication and Media

Sports Communication and Media

Sports Communication and Media

Video created by Radio, Television & Film student Sean Kelly. 

About Sports CAM
Rowan University's new B.A. in Sports Communication and Media is an interdisciplinary program in the College of Communication and Creative Arts designed for students interested in the coverage, promotion, broadcasting, and language of contemporary sport. All majors complete SCM's core courses and then choose a concentration in either communication studies, journalism, public relations and advertising, or radio/TV/film production. The degree culminates with an internship in sports communication and media.

The program provides graduates with skills that will allow them immediate entry into professional sports-related employment as well as preparation for graduate school in the areas of advertising, communication studies, film, journalism, public relations, radio and TV. 

The Sports Communication & Media academic program is supported by the Center for Sports Communication & Social Impact at Rowan University. 

CORE COURSES (Major Requirements)
• Intro to Sports Communication
• Journalism Principles and Practices
• Journalistic Writing
• Strategic Communication Overview
• Applied Media Aesthetics: Sight, Sound and Story
• Senior Seminar in Sports Communication and Media

• Communication Studies and Sports
• Sports Journalism
• Sports Public Relations & Advertising
• RTF Sports Production

The practical application of classroom skills is an integral part of the Sports CAM degree. Students complete an internship that provides them with real world experience and professional development for their future careers in the field. Rowan University’s proximity to Philadelphia and New York City – the nation’s fourth largest and largest sports markets – allows for numerous internship and networking opportunities. Campus is also less than an hour from Atlantic City, the emerging hub of America's eSports industry. Our alumni and students have found success in sports communication and media for organizations such as:
• All four major sports franchises, most in New York City, and many minor league franchises
• All major sports networks
• Sports production companies, such as NFL Films
• The top PR and Ad agencies in the country

We also offer a Sports CAM minor and a Certificate of Undergraduate Studies.


Dr. Emil Steiner
Program Coordinator
6 East High Street, Rm. 101
Phone: (856) 256-5179 | Email:

6 East High Street
Phone: (856) 256-4340 | Email: