Sports Communication and Media

  • NBA Legend Charles Barkley meets with students.
  • Dr. Emil Steiner, Sports Communication & Media Program Coordinator
  • Sports CaM Majors intern at places like 94.1 WIP with Angelo Cataldi.
  • Sports CaM students hang out with the Voice of the Eagles Merrill Reese.
  • Neil Hartman, Director, Center for Sports Communication and Social Impact

Sports Communication and Media

Sports Communication and Media

About Sports CAM
Rowan University's new B.A. in Sports Communication and Media (Sports CaM) is an interdisciplinary program in the College of Communication and Creative Arts designed for students interested in the coverage, promotion, broadcasting, and language of contemporary sport. All majors complete Sports CaM's core courses and then choose a concentration in either communication studies, journalism, public relations and advertising, or radio/TV/film production. The degree culminates with an internship in sports communication and media.

The program provides graduates with skills that will allow them immediate entry into professional sports-related employment as well as preparation for graduate school in the areas of advertising, communication studies, film, journalism, public relations, radio and TV. 

The Sports Communication & Media academic program is supported by the Center for Sports Communication & Social Impact at Rowan University

CORE COURSES (Major Requirements)
• Intro to Sports Communication
• Journalism Principles and Practices
• Journalistic Writing
• Strategic Communication Overview
• Applied Media Aesthetics: Sight, Sound and Story
• Senior Seminar in Sports Communication and Media

• Communication Studies and Sports
• Sports Journalism
• Sports Public Relations & Advertising
• RTF Sports Production

The practical application of classroom skills is an integral part of the Sports CaM degree. Students complete an internship that provides them with real world experience and professional development for their future careers in the field. Rowan University’s proximity to Philadelphia and New York City – the nation’s fourth largest and largest media markets – allows for numerous internship and networking opportunities. Campus is also less than an hour from Atlantic City, the emerging hub of America's eSports industry. Our alumni and students have found success in sports communication and media for organizations such as:
• All four major sports franchises, most in New York City, and many minor league franchises
• All major sports networks
• Sports production companies, such as NFL Films
• The top PR and Ad agencies in the country

On-Campus Opportunities
On-Campus Opportunities is a great way for students to get involved with specific jobs within the sports industry without having to apply for internships or even leave town to get involved. These clubs and organizations allow students to create relationships with peers while getting the opportunity to have hands-on experience with the industry. Some of these organization include:
• Rowan Television Network (RTN): Covers weekly events for Rowan Athletics. Sports Broadcasting and sports production.
• Rowan Radio (89.7 WGLS-FM): Covers sporting events for Rowan Athletics, also hosts a weekly sports talk show. Sports Broadcasting internship with the minor-league baseball team, Wilmington Blue Rocks.
• The Whit: The Whit is the on-campus newspaper. Opportunity to interview athletes for the sports page. 

We also offer a Sports CAM minor and a Certificate of Undergraduate Studies.

Video created by Radio, Television & Film student Sean Kelly.



Dr. Emil Steiner
Program Coordinator
6 East High Street, Rm. 101
Phone: (856) 256-5179 | Email:

6 East High Street
Phone: (856) 256-4340 | Email: