Sports Communication and Media

From Passion to Career
Rowan University's B.A. in Sports Communication and Media (Sports CaM) is one of the largest degree programs of its kind in the United States. The major is built for students who are passionate about sports and want to turn their passion into careers in the field. Our growing faculty of sports media professionals and scholars crosstrain students in the coverage, promotion, broadcasting, production, language, and cultural impact of contemporary sport. As an interdicipliarny program, students can easily Double Major in any related field to earn two degress for the price of one.

All majors complete Sports CaM's core courses and then choose a concentration in either communication studies, esports, journalism, public relations and advertising, or radio/TV/film production (Major Requirements). The degree culminates with internships across the world of sports that emphasize real world training and professional networking as a bridge to your career. Find out more about our Sports CaM alumni here. 

Sports CaM's practical curriculum provides graduates with the necessary skills to get hired as sports media professionals as well as the schoarly preparation for graduate school in areas such as advertising, communication, journalism, law, media studies, and public relations. Our academic programing and career development are supported by the Center for Sports Communication & Social Impact at Rowan University.  Together we create a one-of-a-kind learning experience that helps students turn their lifelong passion for sports into their life’s work.