Biography

B.S. University of Texas

M.S. Texas Christian University

Ph.D. Florida State University

Dr. Johnson teaches advertising and marketing courses at the graduate and undergraduate level. She has professional experience in strategic communication, and her research focuses on consumer attitudes and behaviors, especially in relation to developing meaningful strategic approaches. Dr. Johnson also has a background in radio, both public and commercial. She has presented her research at multiple conferences and her work has been published in journals such as the Journal of Applied Marketing Theory and the Journal of Radio and Audio Media.

Courses

Digital Advertising; Brand Reputation; Advertising Strategies; Advertising Campaigns; Account Planning; Advertising Copywriting; Integrated Marketing Communication; Introduction to Advertising

Research Interests

Podcast Studies, Digital Consumer Behavior and Attitudes; Digital Dating